Date: 12/7/2011
Time: 1:30 - 2:45 p.m.
Technology Lab Title: Conversation that Matters: Everybody’s Going Mobile – Member Engagement Ideas that Work
Description: In this highly conversational session, explore the many key components needed for a successful organizational mobile strategy. Discuss the mobile web vs. dedicated apps, what year-round “365” apps mean for your organization, and how to support your membership with mobile communications. Learn how to generate new levels of engagement using royalty programs and coupons, CE credits, implementing a conference app, creating a mobile wallet, utilizing QR codes, RFID, GPS, and more.
Content Leader(s):
Richard Blacklock, director, marketing, American Society of Cateract and Refractive Surgery
Kelly Flowers, mobile strategist, GrowthVine LLC