Sponsorship for mobile isn't always where you think it will be. I think we mostly think of the small banners on mobile websites or within mobile apps.
The American Gastroenterolgical Association has done something a a little different--they have given advertiser, Victrelis, a prime spot for their sponsorship. Victrelis is advertised on the landing page that the AGA has established for providing access to the AGA mobile tools:
http://www.gastro.org/mobiletools/introduction
This is a great example of unique ways that advertisers will buy ad space from associations to associate their brand with mobile!
#mobileadvertising #gastroorg #mobilesponsorship #mobileappsassociation #AGA